Who We Are & Why We Exist
A Family Idea That Became Something Bigger
A Family Idea That Became Something Bigger
GenTree Global began with a simple belief: the things that matter most in a family are often the things that are easiest to lose—time together, shared knowledge, stories, traditions and a sense of belonging.
Today, GenTree Global serves as the mission, communication and community hub of a growing ecosystem. We create places for people to discover ideas, share experiences and find practical ways to keep families meaningfully connected as life, homes and technology continue to change.
More Than a Website. A Shared Purpose.
GenTree Global brings together the ideas, conversations and resources that support stronger connections between generations.
Our work centers on the human side of family life: communicating across differences, learning from one another, preserving what has meaning and finding new ways to participate in each other’s lives. Technology can be part of that process, but it is never the purpose by itself. The relationship comes first.
GenTree Global provides the space for those ideas to come together while individual GenTree companies and initiatives serve more specific roles within the larger ecosystem.
“The tools may change. The reason for staying connected does not.”
Four Values at the Heart of GenTree
The TREE is a simple way of expressing the values that guide GenTree. It connects what families carry forward with the choices they make today and the future they are building together.
TIMELESS TRADITIONS
What is worth carrying forward.
Traditions give families continuity. They can be found in celebrations, customs, meals, stories and the experiences shared from one generation to the next.
RESPECTING HERITAGE
Understanding where we come from.
Family history is more than names and dates. It includes the people, places, recipes, memories and experiences that help families understand their own story.
ENRICHING LIVES
Making everyday life more meaningful.
Traditions give families continuity. They can be found in celebrations, customs, meals, stories and the experiences shared from one generation to the next.
EMBRACING FUTURES
Moving forward without losing what matters.
Families and technology change. GenTree encourages thoughtful adaptation while keeping relationships, values and meaningful connections at the center.
One Purpose. Different Ways to Serve It.
GenTree Global provides the shared mission and communication foundation for a growing family of companies and initiatives. Each part of the ecosystem has its own role, while contributing to a larger effort to help people strengthen connections, make informed choices and protect the homes and legacies that matter.
GenTree Roots
Helps people thrive in place by connecting families, homes and trusted resources.
GenTree Home
Develops commerce and customer relationships around carefully selected home solutions.
GenTree Living
Researches ideas and products, tests audience interest and helps people discover useful choices.
GenTree Publishing
Turns what GenTree learns into articles, guides, reports and educational resources.
Coming Soon!
Building Legacies. Connecting Generations.
Wherever the GenTree story goes next, the purpose remains rooted in people, relationships and the things worth carrying forward.
The Faces Behind GenTree
John and Pam McBride built GenTree Global from their own passion for keeping families connected across generations. Inspired by the joy of sharing wisdom, traditions, and stories with their grandchildren, they created a space where families everywhere can strengthen bonds, preserve heritage, and build legacies that last.
John McBride
Real Estate Agent
With over 35 years as a trusted real estate agent and community leader, John has dedicated his life to helping families find not just houses, but homes where memories are made. His passion for service, mentorship, and family connection inspired him to co-found GenTree Global — a platform that carries those same values into products and experiences designed to unite generations.
Pam McBride
Real Estate Agent
Pam has spent decades serving her community as a REALTOR, volunteer, and advocate. Known for her heart for service and ability to bring people together, she believes the strongest legacies are built through traditions, relationships, and connections. At GenTree Global, Pam channels her lifelong commitment to family and community into opportunities for generations to bond and thrive.
